sometimes even as a pr professional, i'm caught off guard when a story talks about how pr is raising awareness for a certain brand or service.
the other day i came across an interesting article on mutts and how certain organizations have been working diligently to change americans' perspectives on mixed breeds. you know, dogs mixed by puppy lust and open-mindedness. not worried about the same exact dna or coat color. yes, i jest. but i take very seriously the message and mission of groups working to raise the profiles of mutt mixes in an effort to make them fashionably desirable to all.
take a look at which groups are making changes for dogs across the country and working hard to change perceptions of americans everywhere. no more doggy gas chambers. let's love our dogs -- black, white, cockapoo or full-blooded german shephard.
my favorite mongrel: chiquita
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